USATODAY.com - Brace yourself: wearing support on your wrist
USATODAY.com - Brace yourself: wearing support on your wrist: "Proclaiming support for a cause
David Hessekiel, CEO of Cause Marketing Forum in Rye, N.Y., a company that helps businesses and non-profits work together, isn't surprised by the bracelet rage.
'In marketing and in fundraising, whenever a new technique surfaces, it will attract copycats and it will continue to be used until it's no longer profitable,' Hessekiel says."
This is why I don't wear the things . . . it's become just another "fad" fashion statement for many folks. Kinda like the flag lapel pins and magnetic yellow ribbons (the ones with the cross cut-out kinda freaks me out). After a while, they lose there effectiveness in raising awareness on an issue and simply become a decoration or status symbol. Example: the Lincoln Navigator with 6 various "yellow ribbons" plastered all over the back - this says to me: "Look at me! Look at me!Look at how patriotic I am!"
David Hessekiel, CEO of Cause Marketing Forum in Rye, N.Y., a company that helps businesses and non-profits work together, isn't surprised by the bracelet rage.
'In marketing and in fundraising, whenever a new technique surfaces, it will attract copycats and it will continue to be used until it's no longer profitable,' Hessekiel says."
This is why I don't wear the things . . . it's become just another "fad" fashion statement for many folks. Kinda like the flag lapel pins and magnetic yellow ribbons (the ones with the cross cut-out kinda freaks me out). After a while, they lose there effectiveness in raising awareness on an issue and simply become a decoration or status symbol. Example: the Lincoln Navigator with 6 various "yellow ribbons" plastered all over the back - this says to me: "Look at me! Look at me!Look at how patriotic I am!"
posted by Black Sheep at 11:10 AM
1 Comments:
Well, shoot, I've been wanting to get green Vida bracelets (What's Vida? See my blog.), but I haven't found a cheap enough source.
I want to sell them not to make money but to create opportunities for much-needed conversation about the partial-life lunacy. (Huh? Oh, the blog.)
Meg
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